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What is the Best Software for Marketing?

When you’re ready to grow your business it’s time to think about investing in marketing software, not only does it provide a hub for your marketing efforts, but it also supports your goals with a wide range of features. Choose the best marketing software at the start and you don’t have to worry about losing out on your marketing efforts or productivity. 

Simple Dashboards

Marketing software doesn’t have to be user-friendly, but it makes a big difference if it is. Not only is intuitive software less frustrating to use, but it also increases your productivity because you focus less time and resources on learning the format of the software, and more on marketing.   

If you don’t have any experience with marketing software, it can take some time to learn using the brand’s knowledge base, but that’s not necessary with software like Active Campaign. This brand uses a simplified platform that is familiar to a majority of users and is intuitive to navigate.  

Reasonable Pricing

The best marketing software also needs to be affordable. While most businesses looking to grow have a marketing budget, that doesn’t mean you should overpay for the services you need. Instead, tailor your growth project by looking at the tools you need and value for money. 

Most marketing software has a tiered pricing system that ranges from a free trial version to an Enterprise version, with one or two mid-tier options with a selection of features. If you have a small company – with under 50 employees – you should look to buy software for $9 per month. 

Best Integrations 

Not only do you need a marketing platform to grow your business, you need one that supports the apps and technologies that work for you already. These are called integrations, and the best marketing software provides hundreds or thousands of integrations for you to mix and match.  

The best marketing software might not be the most comprehensive – it doesn’t have to have every capability built into the platform. What it does require is a full range of integrations – apps for spreadsheets, team chats, and analytics – that you can use to support your business growth.   

Best Features 

One of the first things to look at when choosing software for marketing is the features, these are what elevate a software solution and set it apart from the market competition. In general, you are should be looking for a CRM system, email marketing capabilities, and effective analytics. 

A Customer Relationship Management (CRM) system is a central location where you can store customer and prospect information, interact with customers, and learn more about their behaviour on your website. These analytics can be used to support email marketing campaigns.

AI Capabilities

Data is crucial to making the best decisions for your business so it makes sense to collect data from every interaction, but that grows data very quickly and not all of it is relevant. Using machine learning marketing software can make smart decisions for you about useful data, so look out for machine learning features when in the market for the best marketing software. 

 

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How Can I Improve My Amazon Sales?

Are you thinking of starting an e-commerce store as a full-time or part-time home business? Or maybe you already have one set up but you want to sell more of your products. Either way, you’re in the right place. You can improve your Amazon sales by following the five tips below.   

Keyword Research 

Along with Google and YouTube, Amazon is now one of the heavyweight search engines on the internet, which means keyword research is just as important for your e-commerce store as it is for your search engine result listing. But often, search engines responded to different keywords.   

On Amazon, it’s pretty easy to identify suitable keywords for your product listing, all you have to do is use the search bar’s “auto-complete” function to find keywords that Amazon associates with relevant searches. Type in your primary keyword plus a letter, and use whatever comes up. 

Market Research 

Otherwise known as spying on the competition, this type of market research is valuable to your business and fair game in any competitive marketplace. Whatever niche you work in chances are companies listing higher than you on the Amazon SERPs – so what are they doing right? 

Take a look at the listing competition for specific keywords to see what is ranking, in particular, look out for the Title, Description, and Bullet Points used on the listing. Of course, you don’t have to copy the competition verbatim, but it gives you some data on what keywords rank well.   

Content Marketing 

Content marketing on Amazon is just as important as on your website or e-commerce store. As with SEO efforts for your website or store, you need to find a balance between relevant keywords and readability, you want customers to find your item and get the right info quickly. 

Start by writing a catchy title, something that describes the product but also stand-out on the search results page. Follow this up with some fast facts about the product before moving on to bullet points and further information. Like any search engine, keyword stuffing is ineffective.   

Quality Listings 

When it comes to selling on Amazon you need to stand out and make your listing unique, this is especially the case if you’re in a niche that is highly competitive. Of course, you need to get your SEO as tight as possible, but your sales efforts are equally important – you need quality listings.

A quality product listing includes a catchy title and bullet points with relevant keywords, additionally, you need unique photos that demonstrate the features and benefits of the product. Stock images might be too vague for customers; it helps to create more unique product images.    

Automatic Repricing 

Automated pricing uses software to adjust prices in line with your competitors and market prices, in the open market, companies can use software to adjust prices and stay competitive without any labour, but Amazon has its own auto-pricing option, find it in your seller’s account and switch it on to automatically adjust your Amazon prices based on niche market conditions. 

four white sale boards

What Selling Techniques Should I Master?

Becoming a successful salesperson doesn’t happen by accident; of course, there are some people who are more naturally gifted at selling, but chances are they are using the following techniques without realising it. In fact, anyone can learn these techniques and sell anything.  

Active Listening 

Think about your reaction to salespeople when they call or come up to you on the street, there’s an immediate resistance to their approach because you know they want something from you, they want your time and then your money. So this is the first and largest hurdle to overcome. 

It’s best to start with a question, ideally one that contains a relevant issue to your target audience, one that will get them thinking. Once you have their attention you need to hold it with active listening and build a rapport with your client that leads to conversions more indirectly.  

Warm Calling 

Cold calling can still be effective in some ways, but most sellers have moved away from this approach because it’s less efficient and harder to pull off. A bit like banner ads, cold calling is considered a thing of the past, and more companies warm up their clients before sales calls. 

On the other hand, warm calling gets better results more easily. Whether your prospect is someone on your e-mail list, someone who interacts with you on social media, or someone you know in your wider network, they are more likely to engage with you and listen to your pitch. 

Features and Benefits 

One of the most fundamental techniques you need if you’re a salesperson is an understanding of features and benefits. In order to sell a product, your prospects need to know what the product can do and how it can benefit them. This skill is easy to understand and hard to master. 

When you’re in dialogue with a prospect you need to tell them how the product works – they need to know that the electric razor is waterproof, for instance, but they also need to hear about how that feature benefits them; in this case, it saves time in the morning shaving in the shower.     

Deeper Needs 

Features and benefits can take you a long when in the selling industry, but if you really want to make a splash try integrating deeper needs into the conversation. Deeper needs refer to a level underneath benefits, it’s the benefits that affect your life at a deeper level like health concerns. 

Let’s take the electric shaver as an example: one feature of an electric shaver is that it has a rotary head allowing you to dry shave without any nicks or cuts – a benefit. The deeper benefit is it increases your chances of success in your day job thanks to looking and feeling your best.   

Digital Networking

Whether you are selling to individual clients, or multinational businesses, the importance of digital spaces cannot be ignored. Social media networking is excellent for reaching out to potential clients, generating new leads, and building your reputation in the right niche areas.  

The Benefits of Outsourcing your Content

How is your content strategy these days? Do you find yourself falling behind due to other revenue-building priorities? If so, it might be time to outsource your content and make sure you get the best value from your business website. There’s no doubt about it, content marketing increases revenue, which is why over 60% of marketers measure their success through sales. 

Focus on Marketing Strategy 

Let’s face it creating content takes time, especially if you want quality content that helps your business to rank better and improve your visibility online. The trouble is that the majority of businesses – especially smaller businesses – don’t have time to dedicate to content creation. 

However, content creation is integral to growing your business, so how do you square the circle? Outsourcing content is the answer. When you partner with professional writers you receive high-quality content that aligns with your brand and business goals without the effort.  

Publish Your Content Faster 

It takes time for the search engine algorithm to pick up new content and rank it! That’s why you need to publish your content regularly. Again, if you spend most of your time creating content you don’t have any left for marketing it. Marketing content is just as important as creating it. 

Partnering with a professional content creator allows you to turn your efforts toward marketing the content to get the most out of it. Although content is a slow burn in relation to the search engine; there are ways to make it work for you in the short term too – especially on social media.   

Work With Reliable Professionals 

Sure, you could head over to Upwork, Fiverr, or Freelancer, and outsource your content today, the trouble is you don’t always receive the best service. Why waste time and revenue partnering with an unknown freelancer from a platform when you can outsource work to a reliable agency. 

Content marketing agencies vet their content creators so you can rely on the standard of content for your business. You can even decide whether you want content that speaks to your brand, or something a bit more leftfield to create interest in a product on your social channels.    

Benefit From Fresh Viewpoints 

One of the advantages of using different freelancers is the variety of styles and viewpoints you receive. Although this will suit some more than others, unique content angles can help you stand out in your niche and open the door to new keywords to support your company profile. 

A content strategy can become a bit tired after a while and you might want a different angle on your business, your products, and your services. If you have keywords that you rank for already, why not look at where you can add value with long-tail keywords as well with new angles.  

Experiment With Your Content 

Outsourcing content also provides new opportunities for content creation. Of course, SEO articles are what you spend most of your time on, but you can outsource other content too such as social media posts, email newsletters, e-books, and transcripts for video content.   

 

ball point pen on opened notebook

What is Evergreen Content?

Everyone has heard of evergreen trees, but evergreen content might not be so familiar. Like the trees, evergreen content stays fresh and relevant regardless of the year or season. By far, this is the best content to have for your business, as it delivers excellent short and long-term results.   

Evergreen Content Definition 

When you publish a piece of content on your website packed with the best keywords for your business, it can take some time for the search engines crawlers to find it and index it. This process can take between a few days and a few months, so you need relevant content. 

It’s fine to stay up-to-date with global events and cultural trends, but when articles are dated in some way, it means they are less relevant in the long term. This is bad news for your SEO strategy. Evergreen content always stays fresh and relevant online and continues to add value. 

What Makes it Different? 

Isn’t all content online evergreen? After all, blogs posts and articles stay there forever, so what makes evergreen content different? Well, that’s like saying all trees are the same when clearly some stay green throughout the year, while others don’t. It’s the same with online content. 

Most of the content on the internet is not evergreen; that’s because it covers trends and current affairs. News articles have a very short shelf life because they are only relevant for a few days, then no one is interested. Evergreen content has no expiration date and adds long-term value.  

The Benefits of Evergreen Content? 

Evergreen content is always valuable on the internet; let’s say someone is searching for a way to prevent soya milk from curdling in coffee (this problem is not going away anytime soon), so an article with a quality answer to the issue will be relevant today and for many years to come. 

That’s only the beginning! When you combine quality evergreen content with popular keywords for your business, you have a powerful marketing strategy that will drive your business for many years; well-optimized content is available through SEO services such as Evergreen Content.    

Evergreen Content Writing 

The best examples of evergreen content writing on the internet are websites such as Wikipedia, About, and eHow; these are popular Google SEO websites because they have strong domain authority. This is partly due to the high-quality content writing they have and quality backlinks. 

If you want to create a piece of evergreen content for your business, choose a topic that stays relevant to customers but is also relevant to your domain. Write an article for a beginner, not an expert, and avoid technical language. Also, narrow your topic and SEO marketing campaign.  

SEO Services for Businesses 

If you need high-quality SEO articles to reach new clients, Evergreen Content is an excellent choice. Simply select a product from our services page and invite us to view your domain. We can discuss that options with you on topics and outcomes for your SEO marketing campaign. 

gold letter y on black background

What is the Best Email Automation Software?

Whatever type of business you run, you need an email automation tool to inform your customers about discounts and offers and directly market to segmented audiences. So what email automation software is best? There are many on the market; here’s how they measure up. 

MailChimp 

When it comes to email marketing for small and medium-sized businesses, there is one platform you have probably heard of time and again. MailChimp is a leading platform for organising and optimising your email marketing campaigns, so they are effective and stress-free. 

MailChimp provides a wide range of email templates allowing you to personalise your brand and marketing style; these templates can also be modified. MailChimp also has excellent integration options with social media, but there are some downsides like its membership-based system.       

ActiveCampaign 

Email marketing is made easy with ActiveCampaign; in fact, there are very few downsides to this marketing platform. Import your contact list into the dashboard and start segmenting them so that your target the right customers, in the right places, at the right time, improving results. 

Targeted marketing campaigns is what ActiveCampaign does best; it is very big on targeting audiences through your email marketing automation so that your products and services appeal to the right customers in the right seasons or when you have a promotion running, they will like.  

MailerLite 

If you want an email automation tool that is effective and affordable, then consider Mailerlite. The main advantage of this software is the accessibility – you can access the email automation tools for free – and the useability – this software is simple to set up and provides video support. 

Although MailerLite has a lot going for it, there are a few drawbacks; for one thing, you might have to spend some time getting to know the full range of features if you want to get the most out of your email marketing. There are also some small technical issues with the dashboard.  

HubSpot 

There isn’t much that HubSpot can’t do; since 2006, this software platform has been a market leader for inbound marketing. Needless to say, it has an excellent email automation tool that integrates seamlessly with your inbox, giving you real-time updates on campaigns and tracking.  

The trouble is you get what you pay for with HubSpot. Yes, they are one of the best CRM systems on the internet, but it gets expensive quickly, so you have to weigh up the overall benefits of the platform in comparison to cheaper alternatives like MailChimp and MailerLite. 

Moosend 

Moosend is another excellent and affordable option for email automation. This platform offers dedicated email automation tools such as an email editor, tools for segmentation and personalisation, A/B testing tools, and marketing automation tools for drip campaigns and more.

Moosend is also an excellent option for startups and small businesses because it’s so affordable. You can start using the majority of the tools at no cost on the free plan, and the premium options are also competitive. But unfortunately, it is only an email tool and not a CRM. 

marketing strategy

What is the Role of Marketing Automation?

You might have heard of marketing automation, but you’ve probably heard of a million things like it when you’re starting up an online business, so is it something you really need to spend your budget on? Yes, if you think of this technology as the gold standard of online marketing. 

What is Marketing Automation?

Marketing automation is software that can automate repetitive tasks in a business; originally, marketing automation was focused on e-mails automation – the system sends out targeted e-mails to segmented audiences automatically, but nowadays, it is capable of much more. 

These days marketing automation can create audience segments as well as automated e-mail processes; it can also manage your social media accounts, mobile messaging, and digital Ads. Marketing automation takes human error out of marketing and improves productivity.  

The Role of Marketing Automation 

Every business has mundane, repetitive tasks that someone needs to be assigned to. However, many of these tasks can be replaced with automation these days, allowing employees to turn their attention to other aspects of the business. This helps the business to grow and perform.

Some people think that automation reduces the human influence in a business and makes it more mechanical, to an extent, this is true, especially when you consider the level of automation at the backend of software platforms. But a human is still needed to follow and convert leads.   

Examples of Marketing Automation 

Marketing automation began with e-mail which is still its natural domain. With marketing automation, you can send relevant customers monthly newsletters promoting stock as well as reminder and follow-up e-mails. Automation can also contact customers on special occasions.   

Retaining existing customers is just as important (if not more important) than acquiring new ones; that’s where marketing automation comes into its own. In the past, it would be up to in-house staff to send out surveys and re-engagement e-mails, not now, thanks to automation. 

How to Select the Right Marketing Automation Software

When it comes to selecting the right marketing automation software for your business, there is no shortage of options to choose from. Think about your budget and the type of automation your business needs to grow; this means one with a full suite of marketing tools for most companies.

The first thing you need to do is identify the needs of your business; these will probably centre around e-mail lists, at least at first. After that, you need to think about your budget and the intentions of your business; you need is a marketing platform that allows your business to grow.      

The Benefits of Marketing Automation

When it comes to the benefits of marketing automation, there are many to choose from. Consider efficiency, marketing and sales alignment, increased conversion rates, more accurate reporting, a personalized marketing strategy and more to help improve customer experience.

If you are a small or medium-sized business, it’s a good idea to research a marketing automation platform that integrates your backend systems and improves your customer interactions. Onboarding marketing automation can take your business to the next level.  

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How do you Create an E-mail Marketing Campaign?

It’s possible to run an online business without an email marketing wing, but eventually, you will have to organise a suitable customer list and interact with them through email. There are many channels these days but email is still one of the best ways to run your email marketing campaigns. This article gives you a brief overview of how to get started with your contacts.  

Choose a Provider

Social media can be useful for brand visibility and promotion but when it comes to interacting with your customers and updating them in a reliable way, these channels are not the most effective, what you need is an email marketing channel where you can update your customers. 

The first step to creating an email marketing campaign is to select an email marketing platform like ActiveCampaign. Unlike Gmail, ActiveCampaign gives you the tools and regulations you need to create a contacts list and set up an email marketing campaign from a central location.  

Set up an Email List

If you’re already running an online business such as an e-commerce business you probably already have a contacts list of customers, these are people who have bought something from you or signed up to your monthly newsletter. Use these contacts on the ActiveCampaign site. 

After you have signed up for ActiveCampaign you can easily find the dashboard that has everything you need to set up an email marketing campaign. Start by selecting the Contacts tab and migrating your existing contacts list to the platform, ActiveCampaign can help you with this. 

Format the Emails

The internet has changed our lives in many ways, but it has also changed our psychology, for one thing, it has shortened our attention spans. Unless we are captivated by some content in the first few seconds, chances are we will move on to something that is more or less interesting. 

As a marketing professional, it’s your task to capture your audience’s attention right away and deliver your message. If ‘someone is signed up to your e-mail list they will expect some content from you so it makes things easier. Make sure you have catchy headlines and relevant content.  

Personalise the Emails

As with most things on the internet these days, the emails in your email marketing campaigns need to be personalised, that’s because most marketing campaigns are targeted at your valued customers and make a stronger impression. They also contribute to customer retention. 

When a customer feels like they are part of the company brand they begin to form a relationship with your brand or product. All you have to do as an online business is cultivate this relationship through personalised content and services to build strong relationships with lasting customers.   

Be Conversational

Part of the personalisation process of an email marketing campaign is the way you correspond with your customers. Try to use non-technical language and be friendly, focusing on the benefits that your products and service bring to customers especially when it comes to promotions. When writing emails keep a single target customer in mind and write the content for them only.  


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How Good is Smartsuite Software?

Are you searching for project management software, you might have hit the motherload. SmartSuite is the perfect project management solution for startups and SML businesses, it provides an extensive range of features and tools specially designed to build your business. 

What is SmartSuite Software? 

Although SmartSuite is one of many project management software solutions on the market it stands out from the crowd. The reason is that it combines a feature-rich platform with beautiful graphics and a user-friendly interface. It is used for both businesses and freelance individuals. 

The is a lot of open-source SaaS software on the internet, you only need to look at what’s on offer with the Google suite to see that you don’t need to pay anything if you don’t want to, but the trouble with open source software is its de-centralised nature, something SmartSuite solves. 

How can it help my Business? 

Firstly, SmartSuite provides a full range of tools for business management and project management so you don’t have to look anywhere else, you can find exactly what you need on the SmartSuite platform. Then, you can start integrating features and streamline your business.  

Whether you need to automate repetitive tasks that would otherwise absorb the time of your managers or employees, or create beautiful charts for meetings and presentations, SmartSuite has a feature. SmartSuite also has a Power Search so you can always find what you need.   

What are Some of the Features? 

Automation 

SmartSuite lets you automate repetitive tasks such as scheduling routine appointments, content calendars and e-mail newsletters. Automation frees up time allowing you to grow the business.

These days it’s all about Search, but that doesn’t only apply to the major search engines, in fact, running a business requires an in-house search facility as well. Power Search is this service. 

Conversations

Digital workplaces have exploded in recent years meaning that more and more business conversations are happening online through digital channels, SmartSuite facilitates this.

Is SmartSuite Good for Project Management? 

The short answer is yes, SmartSuite is excellent for centralising your project and keeping everyone informed at the right times. There’s nothing SmartSuite can’t do for your project, and with dozens of features, you are destined to streamline your business and improve productivity. 

Whether you run a project with a small team or a large-scale business you need some project management software that can connect everyone and take the pressure of the managers and coordinators. Why persist with free software that is dislocated and harder to streamline? 

Where can I buy SmartSuite? 

SmartSuite is a Software as a Service solution, or SaaS, meaning you pay a monthly subscription to access the platform and can start using it right away. Visit the website to buy SmartSuite Software, or sign up for a free trial to check its suitability for your business. 

If you decide to invest in SmartSuite software you will be pleasantly surprised by the price. Although SmartSuite provides a full range of project management tools to suit any business it competes with free open-source software meaning that you can also grab a bargainl. 

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What is the Best Web Hosting Service?

If you’re new to website design then you might need a leg up, on the other hand, you might be searching for the best web hosting deal on the internet today; either way, this article is for you. Below you will find five of the best web hosting companies to help get you started right away.  

Bluehost 

If you need a fast and reliable web hosting service to get your website up and running today then Bluehost is your best option, not only is Bluehost one of the most accessible hosting services on the web it’s also one of the cheapest, you can host a site here for $2.95 per month.

Bluehost is one of the best web hosting services around because it is both affordable and fast, but it also provides some of the best web hosting services. It has excellent customer support, for instance, strong uptimes with a variety of server options, and plans perfect for beginners.  

Hostgator

Next up is Hostgator, another cheap and cheerful domain hosting service that doubles as a website builder. If you want a web hosting services that delivers on all fronts then check out Hostgator, it competes with Bluehost or monthly cost and provides a drag and drop site builder. 

Hostgator is an impressive web hosting service, especially if you are building a website for the first time and you don’t know where to start. Not only can you organise everything in one place with Hostgator but you can access their excellent customer service support team to help you. 

Hostinger 

If Bluehost is an established brand name then Hostinger is the new kid on the block. When you put these best web hosting services head to head you find that Hostinger pouches above its weight when it comes to performance and pricing, but Bluehost is better for WordPress. 

Bluehost is hard to beat when it comes to optimised hosting services for WordPress sites and business features, but Hostinger comes close. Bluehost is the obvious choice if you work with WordPress but consider Hostinger if you want unbeatable prices and top quality service support. 

Namecheap 

Free web hosting isn’t easy to find but you can find excellent web hosting services for less, especially if you shop around and consider your options. Namecheap might appear to be the budget end of the industry but this brand offers one of the best domain hosting services.   

With Namecheap, you can land a domain name for as little as £0.99 for your first year and benefit from a heap of services at the same time. Namecheap offers a very good website building platform and accessible customer service support. They also offer periodic discounts.

GreenGeeks

GreenGeeks are a web hosting provider with a difference, these green-minded geeks are interested in providing high-quality website hosting services that don’t cost the earth. To achieve this they use fewer servers than conventional hosts and group users together on shared plans, despite this, GreeGeeks are still very competitive on price and provide a quality hosting service.