Whatever type of business you run, you need an email automation tool to inform your customers about discounts and offers and directly market to segmented audiences. So what email automation software is best? There are many on the market; here’s how they measure up.
When it comes to email marketing for small and medium-sized businesses, there is one platform you have probably heard of time and again. MailChimp is a leading platform for organising and optimising your email marketing campaigns, so they are effective and stress-free.
MailChimp provides a wide range of email templates allowing you to personalise your brand and marketing style; these templates can also be modified. MailChimp also has excellent integration options with social media, but there are some downsides like its membership-based system.
Email marketing is made easy with ActiveCampaign; in fact, there are very few downsides to this marketing platform. Import your contact list into the dashboard and start segmenting them so that your target the right customers, in the right places, at the right time, improving results.
Targeted marketing campaigns is what ActiveCampaign does best; it is very big on targeting audiences through your email marketing automation so that your products and services appeal to the right customers in the right seasons or when you have a promotion running, they will like.
If you want an email automation tool that is effective and affordable, then consider Mailerlite. The main advantage of this software is the accessibility – you can access the email automation tools for free – and the useability – this software is simple to set up and provides video support.
Although MailerLite has a lot going for it, there are a few drawbacks; for one thing, you might have to spend some time getting to know the full range of features if you want to get the most out of your email marketing. There are also some small technical issues with the dashboard.
There isn’t much that HubSpot can’t do; since 2006, this software platform has been a market leader for inbound marketing. Needless to say, it has an excellent email automation tool that integrates seamlessly with your inbox, giving you real-time updates on campaigns and tracking.
The trouble is you get what you pay for with HubSpot. Yes, they are one of the best CRM systems on the internet, but it gets expensive quickly, so you have to weigh up the overall benefits of the platform in comparison to cheaper alternatives like MailChimp and MailerLite.
Moosend is another excellent and affordable option for email automation. This platform offers dedicated email automation tools such as an email editor, tools for segmentation and personalisation, A/B testing tools, and marketing automation tools for drip campaigns and more.
Moosend is also an excellent option for startups and small businesses because it’s so affordable. You can start using the majority of the tools at no cost on the free plan, and the premium options are also competitive. But unfortunately, it is only an email tool and not a CRM.