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What is the Best Email Automation Software?

Whatever type of business you run, you need an email automation tool to inform your customers about discounts and offers and directly market to segmented audiences. So what email automation software is best? There are many on the market; here’s how they measure up. 


When it comes to email marketing for small and medium-sized businesses, there is one platform you have probably heard of time and again. MailChimp is a leading platform for organising and optimising your email marketing campaigns, so they are effective and stress-free. 

MailChimp provides a wide range of email templates allowing you to personalise your brand and marketing style; these templates can also be modified. MailChimp also has excellent integration options with social media, but there are some downsides like its membership-based system.       


Email marketing is made easy with ActiveCampaign; in fact, there are very few downsides to this marketing platform. Import your contact list into the dashboard and start segmenting them so that your target the right customers, in the right places, at the right time, improving results. 

Targeted marketing campaigns is what ActiveCampaign does best; it is very big on targeting audiences through your email marketing automation so that your products and services appeal to the right customers in the right seasons or when you have a promotion running, they will like.  


If you want an email automation tool that is effective and affordable, then consider Mailerlite. The main advantage of this software is the accessibility – you can access the email automation tools for free – and the useability – this software is simple to set up and provides video support. 

Although MailerLite has a lot going for it, there are a few drawbacks; for one thing, you might have to spend some time getting to know the full range of features if you want to get the most out of your email marketing. There are also some small technical issues with the dashboard.  


There isn’t much that HubSpot can’t do; since 2006, this software platform has been a market leader for inbound marketing. Needless to say, it has an excellent email automation tool that integrates seamlessly with your inbox, giving you real-time updates on campaigns and tracking.  

The trouble is you get what you pay for with HubSpot. Yes, they are one of the best CRM systems on the internet, but it gets expensive quickly, so you have to weigh up the overall benefits of the platform in comparison to cheaper alternatives like MailChimp and MailerLite. 


Moosend is another excellent and affordable option for email automation. This platform offers dedicated email automation tools such as an email editor, tools for segmentation and personalisation, A/B testing tools, and marketing automation tools for drip campaigns and more.

Moosend is also an excellent option for startups and small businesses because it’s so affordable. You can start using the majority of the tools at no cost on the free plan, and the premium options are also competitive. But unfortunately, it is only an email tool and not a CRM. 

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What is the Role of Marketing Automation?

You might have heard of marketing automation, but you’ve probably heard of a million things like it when you’re starting up an online business, so is it something you really need to spend your budget on? Yes, if you think of this technology as the gold standard of online marketing. 

What is Marketing Automation?

Marketing automation is software that can automate repetitive tasks in a business; originally, marketing automation was focused on e-mails automation – the system sends out targeted e-mails to segmented audiences automatically, but nowadays, it is capable of much more. 

These days marketing automation can create audience segments as well as automated e-mail processes; it can also manage your social media accounts, mobile messaging, and digital Ads. Marketing automation takes human error out of marketing and improves productivity.  

The Role of Marketing Automation 

Every business has mundane, repetitive tasks that someone needs to be assigned to. However, many of these tasks can be replaced with automation these days, allowing employees to turn their attention to other aspects of the business. This helps the business to grow and perform.

Some people think that automation reduces the human influence in a business and makes it more mechanical, to an extent, this is true, especially when you consider the level of automation at the backend of software platforms. But a human is still needed to follow and convert leads.   

Examples of Marketing Automation 

Marketing automation began with e-mail which is still its natural domain. With marketing automation, you can send relevant customers monthly newsletters promoting stock as well as reminder and follow-up e-mails. Automation can also contact customers on special occasions.   

Retaining existing customers is just as important (if not more important) than acquiring new ones; that’s where marketing automation comes into its own. In the past, it would be up to in-house staff to send out surveys and re-engagement e-mails, not now, thanks to automation. 

How to Select the Right Marketing Automation Software

When it comes to selecting the right marketing automation software for your business, there is no shortage of options to choose from. Think about your budget and the type of automation your business needs to grow; this means one with a full suite of marketing tools for most companies.

The first thing you need to do is identify the needs of your business; these will probably centre around e-mail lists, at least at first. After that, you need to think about your budget and the intentions of your business; you need is a marketing platform that allows your business to grow.      

The Benefits of Marketing Automation

When it comes to the benefits of marketing automation, there are many to choose from. Consider efficiency, marketing and sales alignment, increased conversion rates, more accurate reporting, a personalized marketing strategy and more to help improve customer experience.

If you are a small or medium-sized business, it’s a good idea to research a marketing automation platform that integrates your backend systems and improves your customer interactions. Onboarding marketing automation can take your business to the next level.  

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How do you Create an E-mail Marketing Campaign?

It’s possible to run an online business without an email marketing wing, but eventually, you will have to organise a suitable customer list and interact with them through email. There are many channels these days but email is still one of the best ways to run your email marketing campaigns. This article gives you a brief overview of how to get started with your contacts.  

Choose a Provider

Social media can be useful for brand visibility and promotion but when it comes to interacting with your customers and updating them in a reliable way, these channels are not the most effective, what you need is an email marketing channel where you can update your customers. 

The first step to creating an email marketing campaign is to select an email marketing platform like ActiveCampaign. Unlike Gmail, ActiveCampaign gives you the tools and regulations you need to create a contacts list and set up an email marketing campaign from a central location.  

Set up an Email List

If you’re already running an online business such as an e-commerce business you probably already have a contacts list of customers, these are people who have bought something from you or signed up to your monthly newsletter. Use these contacts on the ActiveCampaign site. 

After you have signed up for ActiveCampaign you can easily find the dashboard that has everything you need to set up an email marketing campaign. Start by selecting the Contacts tab and migrating your existing contacts list to the platform, ActiveCampaign can help you with this. 

Format the Emails

The internet has changed our lives in many ways, but it has also changed our psychology, for one thing, it has shortened our attention spans. Unless we are captivated by some content in the first few seconds, chances are we will move on to something that is more or less interesting. 

As a marketing professional, it’s your task to capture your audience’s attention right away and deliver your message. If ‘someone is signed up to your e-mail list they will expect some content from you so it makes things easier. Make sure you have catchy headlines and relevant content.  

Personalise the Emails

As with most things on the internet these days, the emails in your email marketing campaigns need to be personalised, that’s because most marketing campaigns are targeted at your valued customers and make a stronger impression. They also contribute to customer retention. 

When a customer feels like they are part of the company brand they begin to form a relationship with your brand or product. All you have to do as an online business is cultivate this relationship through personalised content and services to build strong relationships with lasting customers.   

Be Conversational

Part of the personalisation process of an email marketing campaign is the way you correspond with your customers. Try to use non-technical language and be friendly, focusing on the benefits that your products and service bring to customers especially when it comes to promotions. When writing emails keep a single target customer in mind and write the content for them only.