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How Can I Improve My Amazon Sales?

Are you thinking of starting an e-commerce store as a full-time or part-time home business? Or maybe you already have one set up but you want to sell more of your products. Either way, you’re in the right place. You can improve your Amazon sales by following the five tips below.   

Keyword Research 

Along with Google and YouTube, Amazon is now one of the heavyweight search engines on the internet, which means keyword research is just as important for your e-commerce store as it is for your search engine result listing. But often, search engines responded to different keywords.   

On Amazon, it’s pretty easy to identify suitable keywords for your product listing, all you have to do is use the search bar’s “auto-complete” function to find keywords that Amazon associates with relevant searches. Type in your primary keyword plus a letter, and use whatever comes up. 

Market Research 

Otherwise known as spying on the competition, this type of market research is valuable to your business and fair game in any competitive marketplace. Whatever niche you work in chances are companies listing higher than you on the Amazon SERPs – so what are they doing right? 

Take a look at the listing competition for specific keywords to see what is ranking, in particular, look out for the Title, Description, and Bullet Points used on the listing. Of course, you don’t have to copy the competition verbatim, but it gives you some data on what keywords rank well.   

Content Marketing 

Content marketing on Amazon is just as important as on your website or e-commerce store. As with SEO efforts for your website or store, you need to find a balance between relevant keywords and readability, you want customers to find your item and get the right info quickly. 

Start by writing a catchy title, something that describes the product but also stand-out on the search results page. Follow this up with some fast facts about the product before moving on to bullet points and further information. Like any search engine, keyword stuffing is ineffective.   

Quality Listings 

When it comes to selling on Amazon you need to stand out and make your listing unique, this is especially the case if you’re in a niche that is highly competitive. Of course, you need to get your SEO as tight as possible, but your sales efforts are equally important – you need quality listings.

A quality product listing includes a catchy title and bullet points with relevant keywords, additionally, you need unique photos that demonstrate the features and benefits of the product. Stock images might be too vague for customers; it helps to create more unique product images.    

Automatic Repricing 

Automated pricing uses software to adjust prices in line with your competitors and market prices, in the open market, companies can use software to adjust prices and stay competitive without any labour, but Amazon has its own auto-pricing option, find it in your seller’s account and switch it on to automatically adjust your Amazon prices based on niche market conditions. 

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What Selling Techniques Should I Master?

Becoming a successful salesperson doesn’t happen by accident; of course, there are some people who are more naturally gifted at selling, but chances are they are using the following techniques without realising it. In fact, anyone can learn these techniques and sell anything.  

Active Listening 

Think about your reaction to salespeople when they call or come up to you on the street, there’s an immediate resistance to their approach because you know they want something from you, they want your time and then your money. So this is the first and largest hurdle to overcome. 

It’s best to start with a question, ideally one that contains a relevant issue to your target audience, one that will get them thinking. Once you have their attention you need to hold it with active listening and build a rapport with your client that leads to conversions more indirectly.  

Warm Calling 

Cold calling can still be effective in some ways, but most sellers have moved away from this approach because it’s less efficient and harder to pull off. A bit like banner ads, cold calling is considered a thing of the past, and more companies warm up their clients before sales calls. 

On the other hand, warm calling gets better results more easily. Whether your prospect is someone on your e-mail list, someone who interacts with you on social media, or someone you know in your wider network, they are more likely to engage with you and listen to your pitch. 

Features and Benefits 

One of the most fundamental techniques you need if you’re a salesperson is an understanding of features and benefits. In order to sell a product, your prospects need to know what the product can do and how it can benefit them. This skill is easy to understand and hard to master. 

When you’re in dialogue with a prospect you need to tell them how the product works – they need to know that the electric razor is waterproof, for instance, but they also need to hear about how that feature benefits them; in this case, it saves time in the morning shaving in the shower.     

Deeper Needs 

Features and benefits can take you a long when in the selling industry, but if you really want to make a splash try integrating deeper needs into the conversation. Deeper needs refer to a level underneath benefits, it’s the benefits that affect your life at a deeper level like health concerns. 

Let’s take the electric shaver as an example: one feature of an electric shaver is that it has a rotary head allowing you to dry shave without any nicks or cuts – a benefit. The deeper benefit is it increases your chances of success in your day job thanks to looking and feeling your best.   

Digital Networking

Whether you are selling to individual clients, or multinational businesses, the importance of digital spaces cannot be ignored. Social media networking is excellent for reaching out to potential clients, generating new leads, and building your reputation in the right niche areas.