The Benefits of Outsourcing your Content

How is your content strategy these days? Do you find yourself falling behind due to other revenue-building priorities? If so, it might be time to outsource your content and make sure you get the best value from your business website. There’s no doubt about it, content marketing increases revenue, which is why over 60% of marketers measure their success through sales. 

Focus on Marketing Strategy 

Let’s face it creating content takes time, especially if you want quality content that helps your business to rank better and improve your visibility online. The trouble is that the majority of businesses – especially smaller businesses – don’t have time to dedicate to content creation. 

However, content creation is integral to growing your business, so how do you square the circle? Outsourcing content is the answer. When you partner with professional writers you receive high-quality content that aligns with your brand and business goals without the effort.  

Publish Your Content Faster 

It takes time for the search engine algorithm to pick up new content and rank it! That’s why you need to publish your content regularly. Again, if you spend most of your time creating content you don’t have any left for marketing it. Marketing content is just as important as creating it. 

Partnering with a professional content creator allows you to turn your efforts toward marketing the content to get the most out of it. Although content is a slow burn in relation to the search engine; there are ways to make it work for you in the short term too – especially on social media.   

Work With Reliable Professionals 

Sure, you could head over to Upwork, Fiverr, or Freelancer, and outsource your content today, the trouble is you don’t always receive the best service. Why waste time and revenue partnering with an unknown freelancer from a platform when you can outsource work to a reliable agency. 

Content marketing agencies vet their content creators so you can rely on the standard of content for your business. You can even decide whether you want content that speaks to your brand, or something a bit more leftfield to create interest in a product on your social channels.    

Benefit From Fresh Viewpoints 

One of the advantages of using different freelancers is the variety of styles and viewpoints you receive. Although this will suit some more than others, unique content angles can help you stand out in your niche and open the door to new keywords to support your company profile. 

A content strategy can become a bit tired after a while and you might want a different angle on your business, your products, and your services. If you have keywords that you rank for already, why not look at where you can add value with long-tail keywords as well with new angles.  

Experiment With Your Content 

Outsourcing content also provides new opportunities for content creation. Of course, SEO articles are what you spend most of your time on, but you can outsource other content too such as social media posts, email newsletters, e-books, and transcripts for video content.   

 

ball point pen on opened notebook

What is Evergreen Content?

Everyone has heard of evergreen trees, but evergreen content might not be so familiar. Like the trees, evergreen content stays fresh and relevant regardless of the year or season. By far, this is the best content to have for your business, as it delivers excellent short and long-term results.   

Evergreen Content Definition 

When you publish a piece of content on your website packed with the best keywords for your business, it can take some time for the search engines crawlers to find it and index it. This process can take between a few days and a few months, so you need relevant content. 

It’s fine to stay up-to-date with global events and cultural trends, but when articles are dated in some way, it means they are less relevant in the long term. This is bad news for your SEO strategy. Evergreen content always stays fresh and relevant online and continues to add value. 

What Makes it Different? 

Isn’t all content online evergreen? After all, blogs posts and articles stay there forever, so what makes evergreen content different? Well, that’s like saying all trees are the same when clearly some stay green throughout the year, while others don’t. It’s the same with online content. 

Most of the content on the internet is not evergreen; that’s because it covers trends and current affairs. News articles have a very short shelf life because they are only relevant for a few days, then no one is interested. Evergreen content has no expiration date and adds long-term value.  

The Benefits of Evergreen Content? 

Evergreen content is always valuable on the internet; let’s say someone is searching for a way to prevent soya milk from curdling in coffee (this problem is not going away anytime soon), so an article with a quality answer to the issue will be relevant today and for many years to come. 

That’s only the beginning! When you combine quality evergreen content with popular keywords for your business, you have a powerful marketing strategy that will drive your business for many years; well-optimized content is available through SEO services such as Evergreen Content.    

Evergreen Content Writing 

The best examples of evergreen content writing on the internet are websites such as Wikipedia, About, and eHow; these are popular Google SEO websites because they have strong domain authority. This is partly due to the high-quality content writing they have and quality backlinks. 

If you want to create a piece of evergreen content for your business, choose a topic that stays relevant to customers but is also relevant to your domain. Write an article for a beginner, not an expert, and avoid technical language. Also, narrow your topic and SEO marketing campaign.  

SEO Services for Businesses 

If you need high-quality SEO articles to reach new clients, Evergreen Content is an excellent choice. Simply select a product from our services page and invite us to view your domain. We can discuss that options with you on topics and outcomes for your SEO marketing campaign.