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What is the Best Software for Marketing?

When you’re ready to grow your business it’s time to think about investing in marketing software, not only does it provide a hub for your marketing efforts, but it also supports your goals with a wide range of features. Choose the best marketing software at the start and you don’t have to worry about losing out on your marketing efforts or productivity. 

Simple Dashboards

Marketing software doesn’t have to be user-friendly, but it makes a big difference if it is. Not only is intuitive software less frustrating to use, but it also increases your productivity because you focus less time and resources on learning the format of the software, and more on marketing.   

If you don’t have any experience with marketing software, it can take some time to learn using the brand’s knowledge base, but that’s not necessary with software like Active Campaign. This brand uses a simplified platform that is familiar to a majority of users and is intuitive to navigate.  

Reasonable Pricing

The best marketing software also needs to be affordable. While most businesses looking to grow have a marketing budget, that doesn’t mean you should overpay for the services you need. Instead, tailor your growth project by looking at the tools you need and value for money. 

Most marketing software has a tiered pricing system that ranges from a free trial version to an Enterprise version, with one or two mid-tier options with a selection of features. If you have a small company – with under 50 employees – you should look to buy software for $9 per month. 

Best Integrations 

Not only do you need a marketing platform to grow your business, you need one that supports the apps and technologies that work for you already. These are called integrations, and the best marketing software provides hundreds or thousands of integrations for you to mix and match.  

The best marketing software might not be the most comprehensive – it doesn’t have to have every capability built into the platform. What it does require is a full range of integrations – apps for spreadsheets, team chats, and analytics – that you can use to support your business growth.   

Best Features 

One of the first things to look at when choosing software for marketing is the features, these are what elevate a software solution and set it apart from the market competition. In general, you are should be looking for a CRM system, email marketing capabilities, and effective analytics. 

A Customer Relationship Management (CRM) system is a central location where you can store customer and prospect information, interact with customers, and learn more about their behaviour on your website. These analytics can be used to support email marketing campaigns.

AI Capabilities

Data is crucial to making the best decisions for your business so it makes sense to collect data from every interaction, but that grows data very quickly and not all of it is relevant. Using machine learning marketing software can make smart decisions for you about useful data, so look out for machine learning features when in the market for the best marketing software. 

 

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How Can I Improve My Amazon Sales?

Are you thinking of starting an e-commerce store as a full-time or part-time home business? Or maybe you already have one set up but you want to sell more of your products. Either way, you’re in the right place. You can improve your Amazon sales by following the five tips below.   

Keyword Research 

Along with Google and YouTube, Amazon is now one of the heavyweight search engines on the internet, which means keyword research is just as important for your e-commerce store as it is for your search engine result listing. But often, search engines responded to different keywords.   

On Amazon, it’s pretty easy to identify suitable keywords for your product listing, all you have to do is use the search bar’s “auto-complete” function to find keywords that Amazon associates with relevant searches. Type in your primary keyword plus a letter, and use whatever comes up. 

Market Research 

Otherwise known as spying on the competition, this type of market research is valuable to your business and fair game in any competitive marketplace. Whatever niche you work in chances are companies listing higher than you on the Amazon SERPs – so what are they doing right? 

Take a look at the listing competition for specific keywords to see what is ranking, in particular, look out for the Title, Description, and Bullet Points used on the listing. Of course, you don’t have to copy the competition verbatim, but it gives you some data on what keywords rank well.   

Content Marketing 

Content marketing on Amazon is just as important as on your website or e-commerce store. As with SEO efforts for your website or store, you need to find a balance between relevant keywords and readability, you want customers to find your item and get the right info quickly. 

Start by writing a catchy title, something that describes the product but also stand-out on the search results page. Follow this up with some fast facts about the product before moving on to bullet points and further information. Like any search engine, keyword stuffing is ineffective.   

Quality Listings 

When it comes to selling on Amazon you need to stand out and make your listing unique, this is especially the case if you’re in a niche that is highly competitive. Of course, you need to get your SEO as tight as possible, but your sales efforts are equally important – you need quality listings.

A quality product listing includes a catchy title and bullet points with relevant keywords, additionally, you need unique photos that demonstrate the features and benefits of the product. Stock images might be too vague for customers; it helps to create more unique product images.    

Automatic Repricing 

Automated pricing uses software to adjust prices in line with your competitors and market prices, in the open market, companies can use software to adjust prices and stay competitive without any labour, but Amazon has its own auto-pricing option, find it in your seller’s account and switch it on to automatically adjust your Amazon prices based on niche market conditions. 

The Benefits of Outsourcing your Content

How is your content strategy these days? Do you find yourself falling behind due to other revenue-building priorities? If so, it might be time to outsource your content and make sure you get the best value from your business website. There’s no doubt about it, content marketing increases revenue, which is why over 60% of marketers measure their success through sales. 

Focus on Marketing Strategy 

Let’s face it creating content takes time, especially if you want quality content that helps your business to rank better and improve your visibility online. The trouble is that the majority of businesses – especially smaller businesses – don’t have time to dedicate to content creation. 

However, content creation is integral to growing your business, so how do you square the circle? Outsourcing content is the answer. When you partner with professional writers you receive high-quality content that aligns with your brand and business goals without the effort.  

Publish Your Content Faster 

It takes time for the search engine algorithm to pick up new content and rank it! That’s why you need to publish your content regularly. Again, if you spend most of your time creating content you don’t have any left for marketing it. Marketing content is just as important as creating it. 

Partnering with a professional content creator allows you to turn your efforts toward marketing the content to get the most out of it. Although content is a slow burn in relation to the search engine; there are ways to make it work for you in the short term too – especially on social media.   

Work With Reliable Professionals 

Sure, you could head over to Upwork, Fiverr, or Freelancer, and outsource your content today, the trouble is you don’t always receive the best service. Why waste time and revenue partnering with an unknown freelancer from a platform when you can outsource work to a reliable agency. 

Content marketing agencies vet their content creators so you can rely on the standard of content for your business. You can even decide whether you want content that speaks to your brand, or something a bit more leftfield to create interest in a product on your social channels.    

Benefit From Fresh Viewpoints 

One of the advantages of using different freelancers is the variety of styles and viewpoints you receive. Although this will suit some more than others, unique content angles can help you stand out in your niche and open the door to new keywords to support your company profile. 

A content strategy can become a bit tired after a while and you might want a different angle on your business, your products, and your services. If you have keywords that you rank for already, why not look at where you can add value with long-tail keywords as well with new angles.  

Experiment With Your Content 

Outsourcing content also provides new opportunities for content creation. Of course, SEO articles are what you spend most of your time on, but you can outsource other content too such as social media posts, email newsletters, e-books, and transcripts for video content.   

 

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What is Evergreen Content?

Everyone has heard of evergreen trees, but evergreen content might not be so familiar. Like the trees, evergreen content stays fresh and relevant regardless of the year or season. By far, this is the best content to have for your business, as it delivers excellent short and long-term results.   

Evergreen Content Definition 

When you publish a piece of content on your website packed with the best keywords for your business, it can take some time for the search engines crawlers to find it and index it. This process can take between a few days and a few months, so you need relevant content. 

It’s fine to stay up-to-date with global events and cultural trends, but when articles are dated in some way, it means they are less relevant in the long term. This is bad news for your SEO strategy. Evergreen content always stays fresh and relevant online and continues to add value. 

What Makes it Different? 

Isn’t all content online evergreen? After all, blogs posts and articles stay there forever, so what makes evergreen content different? Well, that’s like saying all trees are the same when clearly some stay green throughout the year, while others don’t. It’s the same with online content. 

Most of the content on the internet is not evergreen; that’s because it covers trends and current affairs. News articles have a very short shelf life because they are only relevant for a few days, then no one is interested. Evergreen content has no expiration date and adds long-term value.  

The Benefits of Evergreen Content? 

Evergreen content is always valuable on the internet; let’s say someone is searching for a way to prevent soya milk from curdling in coffee (this problem is not going away anytime soon), so an article with a quality answer to the issue will be relevant today and for many years to come. 

That’s only the beginning! When you combine quality evergreen content with popular keywords for your business, you have a powerful marketing strategy that will drive your business for many years; well-optimized content is available through SEO services such as Evergreen Content.    

Evergreen Content Writing 

The best examples of evergreen content writing on the internet are websites such as Wikipedia, About, and eHow; these are popular Google SEO websites because they have strong domain authority. This is partly due to the high-quality content writing they have and quality backlinks. 

If you want to create a piece of evergreen content for your business, choose a topic that stays relevant to customers but is also relevant to your domain. Write an article for a beginner, not an expert, and avoid technical language. Also, narrow your topic and SEO marketing campaign.  

SEO Services for Businesses 

If you need high-quality SEO articles to reach new clients, Evergreen Content is an excellent choice. Simply select a product from our services page and invite us to view your domain. We can discuss that options with you on topics and outcomes for your SEO marketing campaign. 

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What is the Best Email Automation Software?

Whatever type of business you run, you need an email automation tool to inform your customers about discounts and offers and directly market to segmented audiences. So what email automation software is best? There are many on the market; here’s how they measure up. 

MailChimp 

When it comes to email marketing for small and medium-sized businesses, there is one platform you have probably heard of time and again. MailChimp is a leading platform for organising and optimising your email marketing campaigns, so they are effective and stress-free. 

MailChimp provides a wide range of email templates allowing you to personalise your brand and marketing style; these templates can also be modified. MailChimp also has excellent integration options with social media, but there are some downsides like its membership-based system.       

ActiveCampaign 

Email marketing is made easy with ActiveCampaign; in fact, there are very few downsides to this marketing platform. Import your contact list into the dashboard and start segmenting them so that your target the right customers, in the right places, at the right time, improving results. 

Targeted marketing campaigns is what ActiveCampaign does best; it is very big on targeting audiences through your email marketing automation so that your products and services appeal to the right customers in the right seasons or when you have a promotion running, they will like.  

MailerLite 

If you want an email automation tool that is effective and affordable, then consider Mailerlite. The main advantage of this software is the accessibility – you can access the email automation tools for free – and the useability – this software is simple to set up and provides video support. 

Although MailerLite has a lot going for it, there are a few drawbacks; for one thing, you might have to spend some time getting to know the full range of features if you want to get the most out of your email marketing. There are also some small technical issues with the dashboard.  

HubSpot 

There isn’t much that HubSpot can’t do; since 2006, this software platform has been a market leader for inbound marketing. Needless to say, it has an excellent email automation tool that integrates seamlessly with your inbox, giving you real-time updates on campaigns and tracking.  

The trouble is you get what you pay for with HubSpot. Yes, they are one of the best CRM systems on the internet, but it gets expensive quickly, so you have to weigh up the overall benefits of the platform in comparison to cheaper alternatives like MailChimp and MailerLite. 

Moosend 

Moosend is another excellent and affordable option for email automation. This platform offers dedicated email automation tools such as an email editor, tools for segmentation and personalisation, A/B testing tools, and marketing automation tools for drip campaigns and more.

Moosend is also an excellent option for startups and small businesses because it’s so affordable. You can start using the majority of the tools at no cost on the free plan, and the premium options are also competitive. But unfortunately, it is only an email tool and not a CRM.