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How Can I Improve My Amazon Sales?

Are you thinking of starting an e-commerce store as a full-time or part-time home business? Or maybe you already have one set up but you want to sell more of your products. Either way, you’re in the right place. You can improve your Amazon sales by following the five tips below.   

Keyword Research 

Along with Google and YouTube, Amazon is now one of the heavyweight search engines on the internet, which means keyword research is just as important for your e-commerce store as it is for your search engine result listing. But often, search engines responded to different keywords.   

On Amazon, it’s pretty easy to identify suitable keywords for your product listing, all you have to do is use the search bar’s “auto-complete” function to find keywords that Amazon associates with relevant searches. Type in your primary keyword plus a letter, and use whatever comes up. 

Market Research 

Otherwise known as spying on the competition, this type of market research is valuable to your business and fair game in any competitive marketplace. Whatever niche you work in chances are companies listing higher than you on the Amazon SERPs – so what are they doing right? 

Take a look at the listing competition for specific keywords to see what is ranking, in particular, look out for the Title, Description, and Bullet Points used on the listing. Of course, you don’t have to copy the competition verbatim, but it gives you some data on what keywords rank well.   

Content Marketing 

Content marketing on Amazon is just as important as on your website or e-commerce store. As with SEO efforts for your website or store, you need to find a balance between relevant keywords and readability, you want customers to find your item and get the right info quickly. 

Start by writing a catchy title, something that describes the product but also stand-out on the search results page. Follow this up with some fast facts about the product before moving on to bullet points and further information. Like any search engine, keyword stuffing is ineffective.   

Quality Listings 

When it comes to selling on Amazon you need to stand out and make your listing unique, this is especially the case if you’re in a niche that is highly competitive. Of course, you need to get your SEO as tight as possible, but your sales efforts are equally important – you need quality listings.

A quality product listing includes a catchy title and bullet points with relevant keywords, additionally, you need unique photos that demonstrate the features and benefits of the product. Stock images might be too vague for customers; it helps to create more unique product images.    

Automatic Repricing 

Automated pricing uses software to adjust prices in line with your competitors and market prices, in the open market, companies can use software to adjust prices and stay competitive without any labour, but Amazon has its own auto-pricing option, find it in your seller’s account and switch it on to automatically adjust your Amazon prices based on niche market conditions. 

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How do you Create an E-mail Marketing Campaign?

It’s possible to run an online business without an email marketing wing, but eventually, you will have to organise a suitable customer list and interact with them through email. There are many channels these days but email is still one of the best ways to run your email marketing campaigns. This article gives you a brief overview of how to get started with your contacts.  

Choose a Provider

Social media can be useful for brand visibility and promotion but when it comes to interacting with your customers and updating them in a reliable way, these channels are not the most effective, what you need is an email marketing channel where you can update your customers. 

The first step to creating an email marketing campaign is to select an email marketing platform like ActiveCampaign. Unlike Gmail, ActiveCampaign gives you the tools and regulations you need to create a contacts list and set up an email marketing campaign from a central location.  

Set up an Email List

If you’re already running an online business such as an e-commerce business you probably already have a contacts list of customers, these are people who have bought something from you or signed up to your monthly newsletter. Use these contacts on the ActiveCampaign site. 

After you have signed up for ActiveCampaign you can easily find the dashboard that has everything you need to set up an email marketing campaign. Start by selecting the Contacts tab and migrating your existing contacts list to the platform, ActiveCampaign can help you with this. 

Format the Emails

The internet has changed our lives in many ways, but it has also changed our psychology, for one thing, it has shortened our attention spans. Unless we are captivated by some content in the first few seconds, chances are we will move on to something that is more or less interesting. 

As a marketing professional, it’s your task to capture your audience’s attention right away and deliver your message. If ‘someone is signed up to your e-mail list they will expect some content from you so it makes things easier. Make sure you have catchy headlines and relevant content.  

Personalise the Emails

As with most things on the internet these days, the emails in your email marketing campaigns need to be personalised, that’s because most marketing campaigns are targeted at your valued customers and make a stronger impression. They also contribute to customer retention. 

When a customer feels like they are part of the company brand they begin to form a relationship with your brand or product. All you have to do as an online business is cultivate this relationship through personalised content and services to build strong relationships with lasting customers.   

Be Conversational

Part of the personalisation process of an email marketing campaign is the way you correspond with your customers. Try to use non-technical language and be friendly, focusing on the benefits that your products and service bring to customers especially when it comes to promotions. When writing emails keep a single target customer in mind and write the content for them only.