When you’re ready to grow your business it’s time to think about investing in marketing software, not only does it provide a hub for your marketing efforts, but it also supports your goals with a wide range of features. Choose the best marketing software at the start and you don’t have to worry about losing out on your marketing efforts or productivity.
Marketing software doesn’t have to be user-friendly, but it makes a big difference if it is. Not only is intuitive software less frustrating to use, but it also increases your productivity because you focus less time and resources on learning the format of the software, and more on marketing.
If you don’t have any experience with marketing software, it can take some time to learn using the brand’s knowledge base, but that’s not necessary with software like Active Campaign. This brand uses a simplified platform that is familiar to a majority of users and is intuitive to navigate.
The best marketing software also needs to be affordable. While most businesses looking to grow have a marketing budget, that doesn’t mean you should overpay for the services you need. Instead, tailor your growth project by looking at the tools you need and value for money.
Most marketing software has a tiered pricing system that ranges from a free trial version to an Enterprise version, with one or two mid-tier options with a selection of features. If you have a small company – with under 50 employees – you should look to buy software for $9 per month.
Not only do you need a marketing platform to grow your business, you need one that supports the apps and technologies that work for you already. These are called integrations, and the best marketing software provides hundreds or thousands of integrations for you to mix and match.
The best marketing software might not be the most comprehensive – it doesn’t have to have every capability built into the platform. What it does require is a full range of integrations – apps for spreadsheets, team chats, and analytics – that you can use to support your business growth.
One of the first things to look at when choosing software for marketing is the features, these are what elevate a software solution and set it apart from the market competition. In general, you are should be looking for a CRM system, email marketing capabilities, and effective analytics.
A Customer Relationship Management (CRM) system is a central location where you can store customer and prospect information, interact with customers, and learn more about their behaviour on your website. These analytics can be used to support email marketing campaigns.
Data is crucial to making the best decisions for your business so it makes sense to collect data from every interaction, but that grows data very quickly and not all of it is relevant. Using machine learning marketing software can make smart decisions for you about useful data, so look out for machine learning features when in the market for the best marketing software.