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What is the Best Software for Marketing?

When you’re ready to grow your business it’s time to think about investing in marketing software, not only does it provide a hub for your marketing efforts, but it also supports your goals with a wide range of features. Choose the best marketing software at the start and you don’t have to worry about losing out on your marketing efforts or productivity. 

Simple Dashboards

Marketing software doesn’t have to be user-friendly, but it makes a big difference if it is. Not only is intuitive software less frustrating to use, but it also increases your productivity because you focus less time and resources on learning the format of the software, and more on marketing.   

If you don’t have any experience with marketing software, it can take some time to learn using the brand’s knowledge base, but that’s not necessary with software like Active Campaign. This brand uses a simplified platform that is familiar to a majority of users and is intuitive to navigate.  

Reasonable Pricing

The best marketing software also needs to be affordable. While most businesses looking to grow have a marketing budget, that doesn’t mean you should overpay for the services you need. Instead, tailor your growth project by looking at the tools you need and value for money. 

Most marketing software has a tiered pricing system that ranges from a free trial version to an Enterprise version, with one or two mid-tier options with a selection of features. If you have a small company – with under 50 employees – you should look to buy software for $9 per month. 

Best Integrations 

Not only do you need a marketing platform to grow your business, you need one that supports the apps and technologies that work for you already. These are called integrations, and the best marketing software provides hundreds or thousands of integrations for you to mix and match.  

The best marketing software might not be the most comprehensive – it doesn’t have to have every capability built into the platform. What it does require is a full range of integrations – apps for spreadsheets, team chats, and analytics – that you can use to support your business growth.   

Best Features 

One of the first things to look at when choosing software for marketing is the features, these are what elevate a software solution and set it apart from the market competition. In general, you are should be looking for a CRM system, email marketing capabilities, and effective analytics. 

A Customer Relationship Management (CRM) system is a central location where you can store customer and prospect information, interact with customers, and learn more about their behaviour on your website. These analytics can be used to support email marketing campaigns.

AI Capabilities

Data is crucial to making the best decisions for your business so it makes sense to collect data from every interaction, but that grows data very quickly and not all of it is relevant. Using machine learning marketing software can make smart decisions for you about useful data, so look out for machine learning features when in the market for the best marketing software. 

 

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What is the Best Email Automation Software?

Whatever type of business you run, you need an email automation tool to inform your customers about discounts and offers and directly market to segmented audiences. So what email automation software is best? There are many on the market; here’s how they measure up. 

MailChimp 

When it comes to email marketing for small and medium-sized businesses, there is one platform you have probably heard of time and again. MailChimp is a leading platform for organising and optimising your email marketing campaigns, so they are effective and stress-free. 

MailChimp provides a wide range of email templates allowing you to personalise your brand and marketing style; these templates can also be modified. MailChimp also has excellent integration options with social media, but there are some downsides like its membership-based system.       

ActiveCampaign 

Email marketing is made easy with ActiveCampaign; in fact, there are very few downsides to this marketing platform. Import your contact list into the dashboard and start segmenting them so that your target the right customers, in the right places, at the right time, improving results. 

Targeted marketing campaigns is what ActiveCampaign does best; it is very big on targeting audiences through your email marketing automation so that your products and services appeal to the right customers in the right seasons or when you have a promotion running, they will like.  

MailerLite 

If you want an email automation tool that is effective and affordable, then consider Mailerlite. The main advantage of this software is the accessibility – you can access the email automation tools for free – and the useability – this software is simple to set up and provides video support. 

Although MailerLite has a lot going for it, there are a few drawbacks; for one thing, you might have to spend some time getting to know the full range of features if you want to get the most out of your email marketing. There are also some small technical issues with the dashboard.  

HubSpot 

There isn’t much that HubSpot can’t do; since 2006, this software platform has been a market leader for inbound marketing. Needless to say, it has an excellent email automation tool that integrates seamlessly with your inbox, giving you real-time updates on campaigns and tracking.  

The trouble is you get what you pay for with HubSpot. Yes, they are one of the best CRM systems on the internet, but it gets expensive quickly, so you have to weigh up the overall benefits of the platform in comparison to cheaper alternatives like MailChimp and MailerLite. 

Moosend 

Moosend is another excellent and affordable option for email automation. This platform offers dedicated email automation tools such as an email editor, tools for segmentation and personalisation, A/B testing tools, and marketing automation tools for drip campaigns and more.

Moosend is also an excellent option for startups and small businesses because it’s so affordable. You can start using the majority of the tools at no cost on the free plan, and the premium options are also competitive. But unfortunately, it is only an email tool and not a CRM. 

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How do you Create an E-mail Marketing Campaign?

It’s possible to run an online business without an email marketing wing, but eventually, you will have to organise a suitable customer list and interact with them through email. There are many channels these days but email is still one of the best ways to run your email marketing campaigns. This article gives you a brief overview of how to get started with your contacts.  

Choose a Provider

Social media can be useful for brand visibility and promotion but when it comes to interacting with your customers and updating them in a reliable way, these channels are not the most effective, what you need is an email marketing channel where you can update your customers. 

The first step to creating an email marketing campaign is to select an email marketing platform like ActiveCampaign. Unlike Gmail, ActiveCampaign gives you the tools and regulations you need to create a contacts list and set up an email marketing campaign from a central location.  

Set up an Email List

If you’re already running an online business such as an e-commerce business you probably already have a contacts list of customers, these are people who have bought something from you or signed up to your monthly newsletter. Use these contacts on the ActiveCampaign site. 

After you have signed up for ActiveCampaign you can easily find the dashboard that has everything you need to set up an email marketing campaign. Start by selecting the Contacts tab and migrating your existing contacts list to the platform, ActiveCampaign can help you with this. 

Format the Emails

The internet has changed our lives in many ways, but it has also changed our psychology, for one thing, it has shortened our attention spans. Unless we are captivated by some content in the first few seconds, chances are we will move on to something that is more or less interesting. 

As a marketing professional, it’s your task to capture your audience’s attention right away and deliver your message. If ‘someone is signed up to your e-mail list they will expect some content from you so it makes things easier. Make sure you have catchy headlines and relevant content.  

Personalise the Emails

As with most things on the internet these days, the emails in your email marketing campaigns need to be personalised, that’s because most marketing campaigns are targeted at your valued customers and make a stronger impression. They also contribute to customer retention. 

When a customer feels like they are part of the company brand they begin to form a relationship with your brand or product. All you have to do as an online business is cultivate this relationship through personalised content and services to build strong relationships with lasting customers.   

Be Conversational

Part of the personalisation process of an email marketing campaign is the way you correspond with your customers. Try to use non-technical language and be friendly, focusing on the benefits that your products and service bring to customers especially when it comes to promotions. When writing emails keep a single target customer in mind and write the content for them only.