two white printer papers near macbook on brown surface

What is the Best Software for Marketing?

When you’re ready to grow your business it’s time to think about investing in marketing software, not only does it provide a hub for your marketing efforts, but it also supports your goals with a wide range of features. Choose the best marketing software at the start and you don’t have to worry about losing out on your marketing efforts or productivity. 

Simple Dashboards

Marketing software doesn’t have to be user-friendly, but it makes a big difference if it is. Not only is intuitive software less frustrating to use, but it also increases your productivity because you focus less time and resources on learning the format of the software, and more on marketing.   

If you don’t have any experience with marketing software, it can take some time to learn using the brand’s knowledge base, but that’s not necessary with software like Active Campaign. This brand uses a simplified platform that is familiar to a majority of users and is intuitive to navigate.  

Reasonable Pricing

The best marketing software also needs to be affordable. While most businesses looking to grow have a marketing budget, that doesn’t mean you should overpay for the services you need. Instead, tailor your growth project by looking at the tools you need and value for money. 

Most marketing software has a tiered pricing system that ranges from a free trial version to an Enterprise version, with one or two mid-tier options with a selection of features. If you have a small company – with under 50 employees – you should look to buy software for $9 per month. 

Best Integrations 

Not only do you need a marketing platform to grow your business, you need one that supports the apps and technologies that work for you already. These are called integrations, and the best marketing software provides hundreds or thousands of integrations for you to mix and match.  

The best marketing software might not be the most comprehensive – it doesn’t have to have every capability built into the platform. What it does require is a full range of integrations – apps for spreadsheets, team chats, and analytics – that you can use to support your business growth.   

Best Features 

One of the first things to look at when choosing software for marketing is the features, these are what elevate a software solution and set it apart from the market competition. In general, you are should be looking for a CRM system, email marketing capabilities, and effective analytics. 

A Customer Relationship Management (CRM) system is a central location where you can store customer and prospect information, interact with customers, and learn more about their behaviour on your website. These analytics can be used to support email marketing campaigns.

AI Capabilities

Data is crucial to making the best decisions for your business so it makes sense to collect data from every interaction, but that grows data very quickly and not all of it is relevant. Using machine learning marketing software can make smart decisions for you about useful data, so look out for machine learning features when in the market for the best marketing software. 


four white sale boards

What Selling Techniques Should I Master?

Becoming a successful salesperson doesn’t happen by accident; of course, there are some people who are more naturally gifted at selling, but chances are they are using the following techniques without realising it. In fact, anyone can learn these techniques and sell anything.  

Active Listening 

Think about your reaction to salespeople when they call or come up to you on the street, there’s an immediate resistance to their approach because you know they want something from you, they want your time and then your money. So this is the first and largest hurdle to overcome. 

It’s best to start with a question, ideally one that contains a relevant issue to your target audience, one that will get them thinking. Once you have their attention you need to hold it with active listening and build a rapport with your client that leads to conversions more indirectly.  

Warm Calling 

Cold calling can still be effective in some ways, but most sellers have moved away from this approach because it’s less efficient and harder to pull off. A bit like banner ads, cold calling is considered a thing of the past, and more companies warm up their clients before sales calls. 

On the other hand, warm calling gets better results more easily. Whether your prospect is someone on your e-mail list, someone who interacts with you on social media, or someone you know in your wider network, they are more likely to engage with you and listen to your pitch. 

Features and Benefits 

One of the most fundamental techniques you need if you’re a salesperson is an understanding of features and benefits. In order to sell a product, your prospects need to know what the product can do and how it can benefit them. This skill is easy to understand and hard to master. 

When you’re in dialogue with a prospect you need to tell them how the product works – they need to know that the electric razor is waterproof, for instance, but they also need to hear about how that feature benefits them; in this case, it saves time in the morning shaving in the shower.     

Deeper Needs 

Features and benefits can take you a long when in the selling industry, but if you really want to make a splash try integrating deeper needs into the conversation. Deeper needs refer to a level underneath benefits, it’s the benefits that affect your life at a deeper level like health concerns. 

Let’s take the electric shaver as an example: one feature of an electric shaver is that it has a rotary head allowing you to dry shave without any nicks or cuts – a benefit. The deeper benefit is it increases your chances of success in your day job thanks to looking and feeling your best.   

Digital Networking

Whether you are selling to individual clients, or multinational businesses, the importance of digital spaces cannot be ignored. Social media networking is excellent for reaching out to potential clients, generating new leads, and building your reputation in the right niche areas.  

marketing strategy

What is the Role of Marketing Automation?

You might have heard of marketing automation, but you’ve probably heard of a million things like it when you’re starting up an online business, so is it something you really need to spend your budget on? Yes, if you think of this technology as the gold standard of online marketing. 

What is Marketing Automation?

Marketing automation is software that can automate repetitive tasks in a business; originally, marketing automation was focused on e-mails automation – the system sends out targeted e-mails to segmented audiences automatically, but nowadays, it is capable of much more. 

These days marketing automation can create audience segments as well as automated e-mail processes; it can also manage your social media accounts, mobile messaging, and digital Ads. Marketing automation takes human error out of marketing and improves productivity.  

The Role of Marketing Automation 

Every business has mundane, repetitive tasks that someone needs to be assigned to. However, many of these tasks can be replaced with automation these days, allowing employees to turn their attention to other aspects of the business. This helps the business to grow and perform.

Some people think that automation reduces the human influence in a business and makes it more mechanical, to an extent, this is true, especially when you consider the level of automation at the backend of software platforms. But a human is still needed to follow and convert leads.   

Examples of Marketing Automation 

Marketing automation began with e-mail which is still its natural domain. With marketing automation, you can send relevant customers monthly newsletters promoting stock as well as reminder and follow-up e-mails. Automation can also contact customers on special occasions.   

Retaining existing customers is just as important (if not more important) than acquiring new ones; that’s where marketing automation comes into its own. In the past, it would be up to in-house staff to send out surveys and re-engagement e-mails, not now, thanks to automation. 

How to Select the Right Marketing Automation Software

When it comes to selecting the right marketing automation software for your business, there is no shortage of options to choose from. Think about your budget and the type of automation your business needs to grow; this means one with a full suite of marketing tools for most companies.

The first thing you need to do is identify the needs of your business; these will probably centre around e-mail lists, at least at first. After that, you need to think about your budget and the intentions of your business; you need is a marketing platform that allows your business to grow.      

The Benefits of Marketing Automation

When it comes to the benefits of marketing automation, there are many to choose from. Consider efficiency, marketing and sales alignment, increased conversion rates, more accurate reporting, a personalized marketing strategy and more to help improve customer experience.

If you are a small or medium-sized business, it’s a good idea to research a marketing automation platform that integrates your backend systems and improves your customer interactions. Onboarding marketing automation can take your business to the next level.