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What is the Best Software for Marketing?

When you’re ready to grow your business it’s time to think about investing in marketing software, not only does it provide a hub for your marketing efforts, but it also supports your goals with a wide range of features. Choose the best marketing software at the start and you don’t have to worry about losing out on your marketing efforts or productivity. 

Simple Dashboards

Marketing software doesn’t have to be user-friendly, but it makes a big difference if it is. Not only is intuitive software less frustrating to use, but it also increases your productivity because you focus less time and resources on learning the format of the software, and more on marketing.   

If you don’t have any experience with marketing software, it can take some time to learn using the brand’s knowledge base, but that’s not necessary with software like Active Campaign. This brand uses a simplified platform that is familiar to a majority of users and is intuitive to navigate.  

Reasonable Pricing

The best marketing software also needs to be affordable. While most businesses looking to grow have a marketing budget, that doesn’t mean you should overpay for the services you need. Instead, tailor your growth project by looking at the tools you need and value for money. 

Most marketing software has a tiered pricing system that ranges from a free trial version to an Enterprise version, with one or two mid-tier options with a selection of features. If you have a small company – with under 50 employees – you should look to buy software for $9 per month. 

Best Integrations 

Not only do you need a marketing platform to grow your business, you need one that supports the apps and technologies that work for you already. These are called integrations, and the best marketing software provides hundreds or thousands of integrations for you to mix and match.  

The best marketing software might not be the most comprehensive – it doesn’t have to have every capability built into the platform. What it does require is a full range of integrations – apps for spreadsheets, team chats, and analytics – that you can use to support your business growth.   

Best Features 

One of the first things to look at when choosing software for marketing is the features, these are what elevate a software solution and set it apart from the market competition. In general, you are should be looking for a CRM system, email marketing capabilities, and effective analytics. 

A Customer Relationship Management (CRM) system is a central location where you can store customer and prospect information, interact with customers, and learn more about their behaviour on your website. These analytics can be used to support email marketing campaigns.

AI Capabilities

Data is crucial to making the best decisions for your business so it makes sense to collect data from every interaction, but that grows data very quickly and not all of it is relevant. Using machine learning marketing software can make smart decisions for you about useful data, so look out for machine learning features when in the market for the best marketing software. 


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What is the Best Email Automation Software?

Whatever type of business you run, you need an email automation tool to inform your customers about discounts and offers and directly market to segmented audiences. So what email automation software is best? There are many on the market; here’s how they measure up. 


When it comes to email marketing for small and medium-sized businesses, there is one platform you have probably heard of time and again. MailChimp is a leading platform for organising and optimising your email marketing campaigns, so they are effective and stress-free. 

MailChimp provides a wide range of email templates allowing you to personalise your brand and marketing style; these templates can also be modified. MailChimp also has excellent integration options with social media, but there are some downsides like its membership-based system.       


Email marketing is made easy with ActiveCampaign; in fact, there are very few downsides to this marketing platform. Import your contact list into the dashboard and start segmenting them so that your target the right customers, in the right places, at the right time, improving results. 

Targeted marketing campaigns is what ActiveCampaign does best; it is very big on targeting audiences through your email marketing automation so that your products and services appeal to the right customers in the right seasons or when you have a promotion running, they will like.  


If you want an email automation tool that is effective and affordable, then consider Mailerlite. The main advantage of this software is the accessibility – you can access the email automation tools for free – and the useability – this software is simple to set up and provides video support. 

Although MailerLite has a lot going for it, there are a few drawbacks; for one thing, you might have to spend some time getting to know the full range of features if you want to get the most out of your email marketing. There are also some small technical issues with the dashboard.  


There isn’t much that HubSpot can’t do; since 2006, this software platform has been a market leader for inbound marketing. Needless to say, it has an excellent email automation tool that integrates seamlessly with your inbox, giving you real-time updates on campaigns and tracking.  

The trouble is you get what you pay for with HubSpot. Yes, they are one of the best CRM systems on the internet, but it gets expensive quickly, so you have to weigh up the overall benefits of the platform in comparison to cheaper alternatives like MailChimp and MailerLite. 


Moosend is another excellent and affordable option for email automation. This platform offers dedicated email automation tools such as an email editor, tools for segmentation and personalisation, A/B testing tools, and marketing automation tools for drip campaigns and more.

Moosend is also an excellent option for startups and small businesses because it’s so affordable. You can start using the majority of the tools at no cost on the free plan, and the premium options are also competitive. But unfortunately, it is only an email tool and not a CRM. 

marketing strategy

What is the Role of Marketing Automation?

You might have heard of marketing automation, but you’ve probably heard of a million things like it when you’re starting up an online business, so is it something you really need to spend your budget on? Yes, if you think of this technology as the gold standard of online marketing. 

What is Marketing Automation?

Marketing automation is software that can automate repetitive tasks in a business; originally, marketing automation was focused on e-mails automation – the system sends out targeted e-mails to segmented audiences automatically, but nowadays, it is capable of much more. 

These days marketing automation can create audience segments as well as automated e-mail processes; it can also manage your social media accounts, mobile messaging, and digital Ads. Marketing automation takes human error out of marketing and improves productivity.  

The Role of Marketing Automation 

Every business has mundane, repetitive tasks that someone needs to be assigned to. However, many of these tasks can be replaced with automation these days, allowing employees to turn their attention to other aspects of the business. This helps the business to grow and perform.

Some people think that automation reduces the human influence in a business and makes it more mechanical, to an extent, this is true, especially when you consider the level of automation at the backend of software platforms. But a human is still needed to follow and convert leads.   

Examples of Marketing Automation 

Marketing automation began with e-mail which is still its natural domain. With marketing automation, you can send relevant customers monthly newsletters promoting stock as well as reminder and follow-up e-mails. Automation can also contact customers on special occasions.   

Retaining existing customers is just as important (if not more important) than acquiring new ones; that’s where marketing automation comes into its own. In the past, it would be up to in-house staff to send out surveys and re-engagement e-mails, not now, thanks to automation. 

How to Select the Right Marketing Automation Software

When it comes to selecting the right marketing automation software for your business, there is no shortage of options to choose from. Think about your budget and the type of automation your business needs to grow; this means one with a full suite of marketing tools for most companies.

The first thing you need to do is identify the needs of your business; these will probably centre around e-mail lists, at least at first. After that, you need to think about your budget and the intentions of your business; you need is a marketing platform that allows your business to grow.      

The Benefits of Marketing Automation

When it comes to the benefits of marketing automation, there are many to choose from. Consider efficiency, marketing and sales alignment, increased conversion rates, more accurate reporting, a personalized marketing strategy and more to help improve customer experience.

If you are a small or medium-sized business, it’s a good idea to research a marketing automation platform that integrates your backend systems and improves your customer interactions. Onboarding marketing automation can take your business to the next level.  

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How Good is Smartsuite Software?

Are you searching for project management software, you might have hit the motherload. SmartSuite is the perfect project management solution for startups and SML businesses, it provides an extensive range of features and tools specially designed to build your business. 

What is SmartSuite Software? 

Although SmartSuite is one of many project management software solutions on the market it stands out from the crowd. The reason is that it combines a feature-rich platform with beautiful graphics and a user-friendly interface. It is used for both businesses and freelance individuals. 

The is a lot of open-source SaaS software on the internet, you only need to look at what’s on offer with the Google suite to see that you don’t need to pay anything if you don’t want to, but the trouble with open source software is its de-centralised nature, something SmartSuite solves. 

How can it help my Business? 

Firstly, SmartSuite provides a full range of tools for business management and project management so you don’t have to look anywhere else, you can find exactly what you need on the SmartSuite platform. Then, you can start integrating features and streamline your business.  

Whether you need to automate repetitive tasks that would otherwise absorb the time of your managers or employees, or create beautiful charts for meetings and presentations, SmartSuite has a feature. SmartSuite also has a Power Search so you can always find what you need.   

What are Some of the Features? 


SmartSuite lets you automate repetitive tasks such as scheduling routine appointments, content calendars and e-mail newsletters. Automation frees up time allowing you to grow the business.

These days it’s all about Search, but that doesn’t only apply to the major search engines, in fact, running a business requires an in-house search facility as well. Power Search is this service. 


Digital workplaces have exploded in recent years meaning that more and more business conversations are happening online through digital channels, SmartSuite facilitates this.

Is SmartSuite Good for Project Management? 

The short answer is yes, SmartSuite is excellent for centralising your project and keeping everyone informed at the right times. There’s nothing SmartSuite can’t do for your project, and with dozens of features, you are destined to streamline your business and improve productivity. 

Whether you run a project with a small team or a large-scale business you need some project management software that can connect everyone and take the pressure of the managers and coordinators. Why persist with free software that is dislocated and harder to streamline? 

Where can I buy SmartSuite? 

SmartSuite is a Software as a Service solution, or SaaS, meaning you pay a monthly subscription to access the platform and can start using it right away. Visit the website to buy SmartSuite Software, or sign up for a free trial to check its suitability for your business. 

If you decide to invest in SmartSuite software you will be pleasantly surprised by the price. Although SmartSuite provides a full range of project management tools to suit any business it competes with free open-source software meaning that you can also grab a bargainl.